This week I discovered that I was able to create my own special Camera Effect AR Frame for Stories on Facebook.  And of course, had to give it a try!

Facebook is launching a series of new features to help people customise their photos and videos in the social network’s continuing battle with Snapchat, an app that put the camera, photos and video at the front-and-center of social interactions. Today, Facebook is unveiling a new tool that will allow anyone, including Facebook Page owners, to create custom profile frames for user’s photos. It’s also introducing similar capabilities, along with other effects that can be used on both photos and videos, with its new “in-app camera” available in a single test market (courtesy of TechCrunch).

https://developers.facebook.com/products/camera-effects/frame-studio/

I’m not a graphic designer and had not the first clue but thanks to a very informative Tutorial by Neil Bennett, in Digital Arts I actually managed to create a Frame that Facebook approved.  If you would like to try you own, read this article.  http://bit.ly/2oHWD6e

It’s a bit cheesy, and floral but did involve some effort.  I took photographs of some flowers  in Manly.  Then used an App called Cutout (Photoshop or Adobe Illustrator does the same) to isolate the little plants.

Uploaded them to Canva and then saved as a PNG with a transparent background.

Simple, when  you know how!

Within 24 hours, my Frame was approved and quite a few people have been using it!

I believe it is only contacts within my own Facebook presence that can use the Frame I created but it does open up huge possibilities for digital marketers.

Tomorrow, I will make some suggestions that you might consider to help build your business using this technology.  I’d love to hear yours.