Digital marketing is now essential to every business. It is a very fast moving world. I make it my purpose to stay at the very forefront as it evolves.
If you would like more customers, more sales and more success – let me guide you through the best practices to achieve this.
My marketing strategy focuses on the power of 3. Facebook, Twitter + one. The plus one depends on the nature of your business but could include Instagram, Pinterest, or Snapchat or any of the new live streaming platforms. Whatever best suits your individual needs.
Video will make up 70% of internet traffic by 2017, so if you havn’t yet made videos (and these days, that can mean on your smart phone – no need for expensive productions for everyday use) then time to get on with that. I can help you. You don’t have to be in front of the camera, there a great Apps that allow you to create appealing videos behind the lens.
Live streaming is hot right now. I can help you create a Periscope or use Facebook Live. These can be saved to re-use for other marketing purposes. Crowdcast, Be.Live Tv, Twitch are other useful platforms.
Facebook’s ever changing algorithm favours Live video in its news streams so it is a good opportunity to get in front of your audience inexpensively. And if you don’t make the most of it, things will move on without you!
How about showing your customers how your product is made behind the scenes? Or showing how your business ticks?
Are you a restaurant, that could demonstrate how a dish is created, or a florist who can create a floral design made from scratch. Maybe a real estate agent who has great customer service, or a yoga studio who can show off what your classes offer?
SnapChat’s geofilters offer a huge opportunity to get ahead of the market currently. No longer simply a platform for teens there are some great ways you can reach a potential customer with this platform that I can explain to you.
Last and NOT least. AR and VR are about to explode onto the market.
Facebook said it will provide developers with precise location, object recognition, and 3D effects tools they need to start building their own custom AR experiences. That could mean anything from AR games to a retailer placing a data card over a product in front of the camera.
Undoubtedly, Apple and Google will follow so it is worth thinking about how these latest technologies can benefit your marketing strategies. There will be a lot of e-commerce opportunities around the corner!
Contact me at firstname.lastname@example.org for further information.