If you are interested in Facebook Ads. I highly recommend you read this article.
Power Editor and Ads Manager can be quite challenging if you don’t keep up to date with the fairly frequent changes that Facebook makes.
There are paid options that simplify things like AdEspresso which are excellent if you have the budget for them.
And if you are using Instagram as a stand alone platform, the Ad options are pretty simple to use in comparison to going through the Facebook platform.
However, this article published in Social Media Today written by Jay Shemenski (@jshemenski) sets out the options in a really clear and easy to understand format which is why I thought I would save it here for you all!